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Top ten tips for writing PR articles 3 June 2007

Posted by Catriona Pollard in PR tips.

small business PR1. Have you thought in what media you would like your article to appear?

2.  Have you checked this media for the style, approach and subject matter of the contents? Is your finished article consistent with the target media’s current contents?

3. Have you written a one page synopsis of what you would like to say, and why its interesting. Have you checked this with other people in your firm and/or your public relations advisers?

4. What practical or current examples can be incorporated in your article? Can a third party or another aspect of your firm’s capabilities also be projected in the article. Can you get another party to endorse your work, thinking or approach?

5.  Writings are invariably improved by allowing a few days to go by and then returning to your work. If time or deadline permit, has this been undertaken?

6. Will your article contain information of interest to the target media’s readers? Does it pass the “So What” test?

7. Does it showcase you and your firm’s expertise to your own satisfaction (N.B. This should not be blatant or overly prominent)

8. Are you entirely comfortable that publication of the article will not cause problems or break confidentiality? (Once an article has been submitted to media, they are entirely within their right to edit as they see fit – however you cannot withdraw the article).

9. Have you had the article edited and checked? This includes removing unnecessary words and jargon.

10. Have you considered how to distribute or follow up on the article once it is published?

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1. The Lonely Marketer - a discussion for the small business marketing manager » Snapshot From Last Week - 25 June 2007

[…] Top ten tips for writing PR articles: Catriona Pollard has put together a must-read list of questions to consider when putting together PR articles. […]

2. Article Marketer Gman - 2 December 2007

One of the best ways to self-market is by writing great articles like this one!

How much better, though if you could get not only the link and the SE love, but also get paid cash too?


Get over to http://www.nichearticleslive.com and get started NOW.


Glenn “Gman” Grundberg

3. Problem With Article Marketing - 7 January 2008

What do you reccommend for press release distribution?


4. Freelance Writing Guides - 26 October 2011

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5. Dulcie - 30 May 2013

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