Moved to a new blog www.PublicRelationsSydney.com.au 22 October 2008Posted by Catriona Pollard in Uncategorized.
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Thank you for reading SmallBusinessPR over the last couple of years. I have moved this blog to:
So I would loved to see you over there and please subscribe to the new feed
Have a drunken photo on your Facebook page? 17 September 2008Posted by Catriona Pollard in Articles, Uncategorized.
I was speaking to a friend the other day and she mentioned that she is going to start looking for a new job. Sending off a CV and giving a few reference contacts isn’t all that happens now. Recruiters are starting to look online for character references. I know she has heaps of photos on her Facebook page that she would not like a prospective employer to see.
Sites such as MySpace, Facebook and LinkedIn provide transparent character references for candidates. Many prospective employees aren’t aware that their profiles will be checked prior to the interview.
Candidates with social networking profiles tend to be transparent about their lifestyle and general character, offering a public insight into their private lives, and an indication of their true character.
A survey by CareerBuilder.com indicated that 26 per cent of US hiring managers use social networking sites to perform background checks on job candidates. A further 12 per cent of those surveyed said that they used social networking sites as a screening tool.
LinkedIn tends to be more about professional achievements, but I would suggest you ensure your MySpace and Facebook are private pages or only have photos that you want the world to see.
Australian Anthill Cool Company Awards on again! 19 July 2008Posted by Catriona Pollard in PR tips, Uncategorized.
Tags: Australian Anthill Cool Company Awards, business awards
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Even though entering business awards can be time consuming, they are a worthwhile activity. Even if you don’t win, just the experience of writing down all of your achievements can be inspirational. As business owners we often just keep moving forward, and awards time force us to sit down and review how far we have come.
When we do PR strategies for our clients we always build in potential awards they can enter – both industry specific as well as general business. One of the business awards worth taking a look at is the Australian Anthill Cool Company Awards.
If you believe your company a step ahead of the rest? An organisation of rule-making and rule-breaking leaders? To put it simply, is your company ‘cool’ in 2008?
Applications are now open! Click here to nominate.
Blogging and PR 12 September 2006Posted by Catriona Pollard in Uncategorized.
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Increasingly, savvy companies are turning to blogs to complement their communications arsenal of press releases, sustainability reports and investor conference calls. What’s more, some start-up companies run by recent MBA grads are forgoing press releases altogether in favour of blogs. See original blog