Small business PR and marketing

Case studies often follow the same basic format:
• Identify the challenge a particular customer faces.
• Describe the solution provided by the company.
• Illustrate the measurable results gained from using the service.

The anecdote should demonstrate how your company’s product or service was a key factor in solving your client’s problem. It doesn’t have to be solely about your product or service, but your influence must be vital to the success.

When contemplating a case study, the subject doesn’t have to be well-known or influential. In fact, the “who” is less relevant than the “what” and the “how.”  If the story is compelling and the results are dramatic, then the subject can be almost any business, from a Fortune 500 to the corner mom-and-pop store. 

Original information from Entrepreneur.com