Small business PR and marketing

Pure Hacking specialises in conducting ethical hacking. Operating in 14 countries, Pure Hacking carries out internal and external penetration testing and application audits, providing ongoing security assessment and executing global agreements for penetration testing.

Credibility is essential in this field, as is profile with key decision makers in the IT, finance and business industries. I developed a PR program that involved building Pure Hacking’s profile and credibility, as well as using the business’s international expertise to educate the Australian marketplace about key security issues and the role of penetration testing.

I initially developed an article about Pure Hacking and the penetration steps and pitched this into key publications, receiving coverage in Voice & Data and Enterprise Innovation. Media releases were developed on key topics, a staff member was profiled in SMH My Career and CEO Rob McAdam was profiled in MIS.

Pure Hacking now regularly provides industry comment and has been featured in CRN, ComputerWorld, ARN, ITWire and is the security expert for searchvoip.com.au’s “Ask The Experts”. Pure Hacking was listed in BRW’s 2006 fast starters and was featured in the innovation section, ‘Small, smart, fast”.

“Catriona has direct relationships with the printed media which has accelerated the profile of Pure Hacking. Being published in print and the internet is important to the Pure Hacking client base and engaging Catriona has identified at least triple the opportunities we could have on our own,” said Rob McAdam.