Comments on: Australian companies fail to take on the blog http://smallbusinesspr.wordpress.com/2007/05/01/australian-companies-fail-to-take-on-the-blog/ PR and marketing tips for small & medium entreprenuers Wed, 04 Nov 2009 02:36:02 +0000 http://wordpress.com/ hourly 1 By: Chuck Pendell http://smallbusinesspr.wordpress.com/2007/05/01/australian-companies-fail-to-take-on-the-blog/#comment-1350 Chuck Pendell Wed, 02 May 2007 16:42:49 +0000 http://smallbusinesspr.wordpress.com/2007/05/01/australian-companies-fail-to-take-on-the-blog/#comment-1350 Social Bookmarking and Networking is taking off much faster in the US market place than blogs and wiki's. Here at Connectbeam, we are seeing a very high level of success in large enterprise deployments, and the cost/benefit ratio is extremely attractive. Gartner Group has published a document which outlines the clear benefits of this approach to the Enterprise 2.0 application marketplace. It is our belief that any application must leverage the current technology investments such as search within the enterprise, there must be no end-user training required, and the application must allow for both SaaS deployment AND the ability to run the application within the corporate firewall. Social Bookmarking and Networking is taking off much faster in the US market place than blogs and wiki’s. Here at Connectbeam, we are seeing a very high level of success in large enterprise deployments, and the cost/benefit ratio is extremely attractive. Gartner Group has published a document which outlines the clear benefits of this approach to the Enterprise 2.0 application marketplace. It is our belief that any application must leverage the current technology investments such as search within the enterprise, there must be no end-user training required, and the application must allow for both SaaS deployment AND the ability to run the application within the corporate firewall.

]]> By: Matt Ambrose http://smallbusinesspr.wordpress.com/2007/05/01/australian-companies-fail-to-take-on-the-blog/#comment-1336 Matt Ambrose Tue, 01 May 2007 08:57:34 +0000 http://smallbusinesspr.wordpress.com/2007/05/01/australian-companies-fail-to-take-on-the-blog/#comment-1336 If you're interested in comparing Australia's business adoption of blogs with the rest of the world then you might find this report interesting: http://thewritewords.me.uk/Business_value_of_blogging.pdf by Lewis PR. It seems every country thinks they are behind, when the reality is that business blogging just hasn't taken off as quickly as internet marketers hoped. The theory behind business blogging is sound - justifying the expense in time and finance is just a bit harder to prove to the MD without more case book examples of how its increased sales. I think the way to look at it is that the window is still open for SMEs who are early adopters to corner their market as a knowledge leader and gain greater exposure as a result. If you’re interested in comparing Australia’s business adoption of blogs with the rest of the world then you might find this report interesting: http://thewritewords.me.uk/Business_value_of_blogging.pdf by Lewis PR.

It seems every country thinks they are behind, when the reality is that business blogging just hasn’t taken off as quickly as internet marketers hoped.

The theory behind business blogging is sound – justifying the expense in time and finance is just a bit harder to prove to the MD without more case book examples of how its increased sales.

I think the way to look at it is that the window is still open for SMEs who are early adopters to corner their market as a knowledge leader and gain greater exposure as a result.

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