Business awards – an essential element to PR strategy 7 March 2007Posted by Catriona Pollard in PR tips, Resources.
Awards can really boost your business. From a PR perspective they are an essential ingredient in a small business PR program. As highlighted in the SMH Enterprise blog recently, savvy small business entrepreneurs realise that the credibility and independent judgements of some awards can add value to their business.
Awards provide businesses with a range of business benefits, designed to add real value to their bottom line. Specifically, through extensive promotion and publicity, awards enable businesses to promote their achievements to the broader community, including the media, potential customers and new partners. They also help businesses develop new business relationships.
Here are a couple -
Entrepreneur of the Year Awards – The Entrepreneur of the Year celebrates entrepreneurs who build and lead successful and dynamic businesses. The Awards pay tribute to entrepreneurs through regional, national and global award programs in over 100 cities and more than 40 countries. Winners from each of five regions become finalists in the national award program, with national winners in various categories. An overall winner is selected as the Australian National Entrepreneur of the Year at a national function and is then invited to attend the World Entrepreneur of the Year awards in Monte Carlo.
The Australian Business Awards is a national awards program recognising success, innovation and ethics across all industry sectors.
The 2007 ActionCOACH My Business Awards – Be in the running to have your business recognised for achieving excellence in your field. There are a total of 11 categories in this year’s Awards, including the overall ActionCOACH Award for Outstanding Excellence, the Winner from each category (except Employee of the Year Award) is automatically entered into this Award.
The Telstra Business Awards program was introduced by Telstra in 1992 to recognise the achievements and enterprising spirit of small businesses across Australia. The Telstra Business Awards are organised on business size (based on number of employees), making it easy to choose the appropriate category for your business.