How often should you update your blog?

How often should you update your blog? 24 January 2007

Posted by Catriona Pollard in Blog tips.
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The answer is dependent on the role of the blog. Many businesses think they don’t have time for blogs because they think they need to update it several times a day.

Certainly news and review blogs need to be current and updated several times a day and daily. However, if you are using your blog to let people know what is happening in your business then the strategy is different.

You should keep it updated around once a week or evey two weeks. Some of your readers may find they just don’t have time to read updates anymore than that. Athough it is more important that the stories are relevant, than just adding any old story so your blog is updated.

You may like to try different schedules and different times, watch your traffic logs and keep track what you’re doing. You will find a schedule that suits you and your readers.

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Comments»

1. Hamdani Amin - 13 August 2008: I agreed on the argument that let your reader decide when they want and what they want to read. But personally, I think a consistency needed if you want to maintain readership relationship.

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2. How Often Do You Need To Post To Your Blog? | Streamxy - The Next Internet Rush - 13 August 2008: [...] Catriana Pollard at Small Business Pr and Marketing, think you should update your blog once a week or every two week. She think it will entirely depend on your reader behavior. Some may not even have the time to read your blog if so frequent. [...]

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