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Starting a blog 12 August 2006

Posted by Catriona Pollard in Blog tips.
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Welcome to the Small Business PR and Marketing blog! It seems that blogging has reached a critical mass and everyone is thinking about starting one (obviously including me!) In the process of developing this blog I talked to expert Carol Daunt (who helped me set up this blog!). She is in the business of explaining communications technology and she believes that blogs:

  • Build your profile as blogging demonstrates expertise

  • Allows you to shares information with customers

  • Informs people about other things your business is doing

  • Generate powerful referral networks

  • Creates an opportunity to network and share information with people from around the world

  • Permits the kind of conversations that are necessary to truly connect with modern customers

  • Creates an opportunity to build relationships with your customers

  • Search engines are attuned to finding blogs

I hope you find this blog informative – as the title says it is PR & marketing tips for small business entrepreneurs.

Comments»

1. sar - 12 August 2006

hi
congratulations on the new blog! good luck!

2. jan newland - 14 August 2006

Catriona, I think this is a fantastic idea and will be a welcome place for people like me to pick up and maybe share info. Jan

3. DavidxJackson - 23 December 2006

Great site, I am bookmarking it!Keep it up!
With the best regards!
David